AdWords Management Process

What Does AdWords Management Include? Our AdWords Management Includes Two Main Services: 1 – Setup and 2 – Ongoing Optimization

The Goal of AdWords Management: Hit the Target

No matter what your AdWords budget, our goal is to Get You the Maximum Number of Relevant Clicks Possible. To do that, we need to make sure your ads appear for the keywords that are most likely to bring you more customers. “The key is in the keywords.” We look at keywords like trying to get the most points on a target.

Keywords can hit:

Senkang Central – when someone searches for these keywords, that person is ABSOLUTELY looking for more informations about your project. Examples – “new condo in senkang central”, “senkang central at buangkok MRT”.
Near Senkang Central – the person COULD BE looking for price of condo near senkang central. Examples – "vvip price for senkang central”, “senkang central discounts”.
Floor Plans – the person MIGHT BE looking for unit plans of Parc Clematis Condo. Examples – “parc clematis 2 bedroom”, “parc clematis units mix”.

1 – Expert AdWords Management Setup

To help us hit the center of the target as soon as possible, we need to make sure we set up your AdWords account for success. This service includes:

Creating the AdWords account
Keyword research and development of the initial keyword lists/li>
Ad copywriting, including multiple ads per Ad Group
Addition of Ad Extensions, such as Callout Extensions, Structured Snippet Extensions, Call Extensions, and more

Configuration for Desktops, Tablets, and Mobile Devices
Addition of negative keywords

2 – AdWords Ongoing Optimization

"AdWords is not a “set it and forget it” system. Not only is Google constantly changing, but your competitors are constantly changing their AdWords strategies, bids, keywords, and ads. To get the most from your AdWords spend, you need to make sure your account is constantly being supervised and optimized."

What is Included in Ongoing AdWords Optimization?

Every time we optimize an account, we are reviewing the data collected since the last optimization to find new ways to get you more business. This includes strategies like:

Adjusting keyword bids
Adjusting bid management strategies
Adjusting keyword matching
Managing negative keywords
Reviewing search terms for new keywords and negatives
Mobile / Desktop ratio optimization and bid adjustments
Geo-targeting adjustments
Ad Extension adjustments
Ad copy optimization and A/B testing ads for higher response rates

How Often Do We Optimize an AdWords Account?

It varies based on budget, clicks, and needs. For complicated accounts spending thousands of dollars a week, we are optimizing the accounts almost every day. For a small budget account that spends only a few hundred dollars each month, we might only optimize the account once or twice per week. All accounts are monitored with our daily reporting systems and those reports are reviewed by someone daily.